COMMUNITY-CENTERED INFRASTRUCTURE INVESTMENT IN EAST LAS VEGAS

Client: Regional Transportation Commission of Southern Nevada (RTCSNV)
Projects: RTC Maryland Parkway BRT, Boulder Highway (BH), HOPE (Helping Obtain Prosperity for Everyone)

The Regional Transportation Commission of Southern Nevada (RTCSNV) is leading a series of transformative transportation initiatives designed to improve mobility, safety, and access across the Las Vegas Valley. A central focus of these efforts is ensuring that traditionally underserved communities, particularly Hispanic / Latino and other minority populations, are meaningfully engaged in the planning and decision-making process.

Through comprehensive public outreach, public relations, and project management services, this work supports RTCSNV in delivering transportation solutions that are equitable, community-informed, and aligned with regional mobility goals.

Outcomes and Impact

  • Residents and stakeholders gained a clear understanding of project goals, timelines, and benefits.
  • Targeted earned media and community partnerships expanded engagement among Hispanic and multilingual audiences.
  • Community sponsorships and partnerships strengthened trust and collaboration with neighborhood organizations.
  • Branding and coordinated communications ensured clarity across multiple channels and project phases.
  • Outreach efforts helped ensure infrastructure investments reflected community priorities and supported long-term neighborhood revitalization.

Key Projects

Stewart Avenue Infrastructure Improvements

Provided comprehensive public and stakeholder outreach for the Stewart Avenue corridor, focusing on keeping residents, businesses, and community leaders informed throughout the project lifecycle. Efforts included community meetings, branded project materials, and targeted outreach to ensure accessibility for diverse audiences.

 

City of Las Vegas East Las Vegas Project

Led multicultural communications and community engagement efforts to support infrastructure improvements in East Las Vegas. Services included earned media outreach to culturally specific outlets, management of project websites and social media channels, and coordination of community sponsorships to expand reach and participation.