HEALTHCARE: FROM CRISIS TO COVERAGE

Together these projects advanced health equity by removing language and cultural barriers to care.
Demonstrated the power of community-informed, culturally responsive communications.
Contributed to improved access to both critical public health information and long-term healthcare coverage for diverse Nevada communities.

Delivered a fully integrated, Spanish-language public health campaign across digital, social, print, radio, and community channels.
Achieved high message penetration among Spanish-speaking audiences in Southern Nevada, with strong reach and frequency across trusted media platforms.
Increased awareness of COVID-19 prevention resources, testing, and vaccination information within priority communities.
Strengthened trust through partnerships with local organizations, community leaders, and Spanish-language media outlets.
Generated sustained engagement across campaign touchpoints, indicating strong message relevance and cultural resonance.

Executed a statewide multicultural communications strategy combining earned media, paid advertising, community outreach, and sponsorship management.
Secured consistent earned media coverage in multicultural outlets, expanding visibility during key enrollment periods.
Increased engagement with Nevada Health Link resources among historically underserved and multilingual populations.
Supported enrollment efforts through on-the-ground outreach, community events, and trusted partner collaborations.
Strengthened brand recognition and trust, positioning Nevada Health Link as an accessible and reliable health coverage resource.