Ericka

Reflecting on 2024: Milestones, Growth, and Gratitude

As we step into 2025, it’s the perfect time to reflect on the remarkable milestones and achievements that defined 2024 for Ericka Aviles Consulting (EAC). This year was a testament to the power of collaboration, innovation, and an unwavering commitment to uplifting our communities. In 2024, our agency experienced significant growth across all fronts. We […]

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Elevating Community Impact Through Strategic Marketing: Insights from the American Marketing Association Las Vegas Non-Profit Marketing Lunch

At Ericka Aviles Consulting (EAC), we firmly believe in the power of marketing to amplify missions, engage communities, and drive impactful change. That’s why we were thrilled to attend the American Marketing Association Las Vegas Non-Profit Marketing Lunch on Thursday, November 7, 2024, at Fogo de Chão. The event brought together an impressive panel of

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Exploring El Salvador: A Journey Through Food, Culture, and Memories

When I think of El Salvador, I am immediately transported to a world filled with rich culture, delicious cuisine, vibrant landscapes, and incredible people. But for me, El Salvador is more than just a destination—it’s a place deeply connected to who I am today, filled with memories both joyful and even deeply frightening. It has been

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Mirage Farewell

Las Vegas closes a chapter today, the closing of the iconic Mirage Hotel & Casino. A bitter sweet feeling and moment for me, as this property played an impactful role in my life and career.  Every time I walked through its doors, I am filled not nostalgia. Fresh out of college, the Mirage is where

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2022 In Review

  As 2022 comes to a close, we want to thank everyone for the part they played in making 2022 such a successful year! We look forward to all of the opportunities to collaborate with you in 2023! Happy New Year 2023 from the entire team at Ericka Aviles Consulting! https://erickaaviles.com/wp-content/uploads/2022/12/Copy_of_Animoto_video_1080p.mp4

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It’s More than Just the Creative, it’s the User Experience

I have recently been consulting with a new client and some of the elements of my scope include consulting on their creative and copy for various marketing campaigns across the state. Everything has been going very smoothly, we are embarking on new creative assets to ensure they resonate with our Spanish speaking communities across Nevada.

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Juneteenth, PRIDE Month, and Other Holidays are More Than Just Marketing Tactics 

I recently read a FORBES article “Should Juneteenth Be a Marketing Event?” by Isaac Mizrahi and Lizzette Williams.   The article discusses how Juneteenth should not be considered a marketing tactic.  It really hit home with me as someone who works in the marketing industry how many times I see brands and organizations missing the mark

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