As 2022 comes to a close, we want to thank everyone for the part they played in making 2022 such a successful year! We look forward to all of the opportunities to collaborate with you in 2023! Happy New Year 2023 from the entire team at Ericka Aviles Consulting! https://erickaaviles.com/wp-content/uploads/2022/12/Copy_of_Animoto_video_1080p.mp4
I have recently been consulting with a new client and some of the elements of my scope include consulting on their creative and copy for various marketing campaigns across the state. Everything has been going very smoothly, we are embarking on new creative assets to ensure they resonate with our Spanish speaking communities across Nevada. …
It’s More than Just the Creative, it’s the User Experience Read More »
I recently took a much needed family trip to Cabo San Lucas Mexico. I went with few expectations, simply hoping for nice weather, plenty of pool time, and some great meals along the way. Little did I know that I would walk away with so much more. When booking our hotel accommodations, we based it …
I recently read a FORBES article “Should Juneteenth Be a Marketing Event?” by Isaac Mizrahi and Lizzette Williams. The article discusses how Juneteenth should not be considered a marketing tactic. It really hit home with me as someone who works in the marketing industry how many times I see brands and organizations missing the mark …
Juneteenth, PRIDE Month, and Other Holidays are More Than Just Marketing Tactics Read More »
When it comes to gathering feedback from the community, there’s nothing like capturing it from the people working in the trenches day in and out! And that’s exactly what the Latin Chamber of Commerce of Southern NV tasked our team with doing! The Build Back Better Regional Challenge is the marquee of EDA’s (Economic Development …
For the last two years, our team has been working with the teams at Nevada Department of Transportation and JACOBS on the Downtown Access Project to help ensure that we are reaching our diverse communities of color that live along the project corridor. The project is currently in the environmental phase meaning everything is still …
The last few months I have had the opportunity to interact with some amazing entrepreneurial women from throughout our great state of Nevada who have been a part of our Consulado de Mexico (Mexican Consulate) “Mexican Emprende” program. This program launched last fall and provided soon-to-be small business owners with relevant workshops and information as …
“Mexicana Emprende” – Lifting Up Other Latina Entrepreneurs Read More »
Hola I’m so excited to welcome you to #MiComunidad blog post, where I will be sharing multicultural marketing and communications with an emphasis in the state of Nevada. This winter Ericka Aviles Consulting LLC will be turning six years old! I am so grateful to continue elevating our community and our great state via this …
As a bilingual marketing professional, I love continuing to uplevel while sharing my personal stories and anecdotes about marketing to Latinas, marketing to multicultural audiences and overall marketing and advertising trends across various industries not just in Nevada, but through the states and Latin America. Because of my work in the community, I have been …
As part of my ongoing efforts to collaborate and stay engaged with the community, one of the organizations I volunteer my time with is for the Vegas Chamber- Women’s Executive Council. The Vegas Chamber Executive Women’s Council was developed to create a network of female leaders equipped with the skills, insight and passion needed to …
Vegas Chamber – Women’s Executive Council | Get to Know Ericka Aviles Read More »
