At Ericka Aviles Consulting (EAC), we firmly believe in the power of marketing to amplify missions, engage communities, and drive impactful change. That’s why we were thrilled to attend the American Marketing Association Las Vegas Non-Profit Marketing Lunch on Thursday, November 7, 2024, at Fogo de Chão. The event brought together an impressive panel of …
When I think of El Salvador, I am immediately transported to a world filled with rich culture, delicious cuisine, vibrant landscapes, and incredible people. But for me, El Salvador is more than just a destination—it’s a place deeply connected to who I am today, filled with memories both joyful and even deeply frightening. It has been …
Exploring El Salvador: A Journey Through Food, Culture, and Memories Read More »
Every year, Nonprofit Day is a special reminder of the incredible work being done by organizations that pour their hearts into making our community a better place. For me and the team at EAC, it’s more than just a day on the calendar—it’s an opportunity to reflect on the special clients we get to work …
Celebrating Nonprofit Day: How We Help Nonprofits Elevate Their Impact Read More »
Las Vegas closes a chapter today, the closing of the iconic Mirage Hotel & Casino. A bitter sweet feeling and moment for me, as this property played an impactful role in my life and career. Every time I walked through its doors, I am filled not nostalgia. Fresh out of college, the Mirage is where …
As #TeamEAC celebrated National Small Business Month in May, I also had a chance to reflect on my incredible entrepreneurial journey. Being a small business owner has been an amazing adventure filled with challenges, triumphs, and endless opportunities for growth. Recently, I had the honor of speaking at the Capital Readiness Program by the Minority …
Celebrating Small Business Month | Client Spotlights Read More »
As 2022 comes to a close, we want to thank everyone for the part they played in making 2022 such a successful year! We look forward to all of the opportunities to collaborate with you in 2023! Happy New Year 2023 from the entire team at Ericka Aviles Consulting! https://erickaaviles.com/wp-content/uploads/2022/12/Copy_of_Animoto_video_1080p.mp4
I have recently been consulting with a new client and some of the elements of my scope include consulting on their creative and copy for various marketing campaigns across the state. Everything has been going very smoothly, we are embarking on new creative assets to ensure they resonate with our Spanish speaking communities across Nevada. …
It’s More than Just the Creative, it’s the User Experience Read More »
I recently took a much needed family trip to Cabo San Lucas Mexico. I went with few expectations, simply hoping for nice weather, plenty of pool time, and some great meals along the way. Little did I know that I would walk away with so much more. When booking our hotel accommodations, we based it …
I recently read a FORBES article “Should Juneteenth Be a Marketing Event?” by Isaac Mizrahi and Lizzette Williams. The article discusses how Juneteenth should not be considered a marketing tactic. It really hit home with me as someone who works in the marketing industry how many times I see brands and organizations missing the mark …
Juneteenth, PRIDE Month, and Other Holidays are More Than Just Marketing Tactics Read More »
When it comes to gathering feedback from the community, there’s nothing like capturing it from the people working in the trenches day in and out! And that’s exactly what the Latin Chamber of Commerce of Southern NV tasked our team with doing! The Build Back Better Regional Challenge is the marquee of EDA’s (Economic Development …
