As part of my ongoing efforts to collaborate and stay engaged with the community, one of the organizations I volunteer my time with is for the Vegas Chamber- Women’s Executive Council. The Vegas Chamber Executive Women’s Council was developed to create a network of female leaders equipped with the skills, insight and passion needed to work collaboratively and to positively enhance the business community of Southern Nevada.
Recently my multicultural boutique marketing and communications firm had the opportunity to be featured on the EWC Spotlight where members get to know each other. Below is the article for your reading pleasure!
What services does your company provide?
I own a multicultural boutique consulting firm focused on digital communications, marketing and community relations. Bridging gaps of language and culture between my clients and the audiences they serve is my passion. My team has supported statewide and regional education and health campaigns, sports marketing, civic engagement and infrastructure projects authentically tailored to reach unique communities. I also founded and manage Latinas in Power Nevada, a network of Latinas across the state who celebrate the importance, beauty and culture of being Latinas.
As a marketing and outreach professional in the Latino market, can you share some trends on what’s happening in this area?
I thoroughly enjoy following national and international trends, conversations etc. and bringing that knowledge and insight to my clients and partners at a statewide and local level. Three trends that I would love to share with the women of EWC are:
- Integrated marketing campaigns- Brands | companies | organizations are dedicating year-long marketing efforts and the budget behind it to ensure a comprehensive experience in either English, Spanish or Spanglish! for the consumer and community. Key messaging and delivery of the message via the right platforms is critical.
- Niching Down– We want to see ourselves reflected in the things that we care about and/or the products that we purchase. As a bilingual, bicultural Latina businesswoman and mother, I am loyal to the brands and organizations that are reflective of my culture, family and values. It’s key to know the audience and their acculturation level to help develop your strategic plan and marketing efforts.
- Community Engagement – Engagement is an active process of building two-way relationships to further a collective vision for community benefit. While community outreach (one-way communication is important) it’s the long-term two-way engagement and cultivation of relationships and partnerships that are going to help organizations cross the finish line.
What is your favorite piece of advice you can share with other female executives?
Latino owned businesses are the fastest-growing segment of the U.S. small business ecosystem, yet we still struggle with funding, access and opportunities. It has been thanks to amazing female executives (many in EWC) who have sponsored, mentored and helped open doors for me throughout my career. My advice is to continue surrounding yourself with women who want to see you succeed, keep in touch and to lend that hand up!